Responsible Festive
A festive campaign for licensed bottle stores, built around the alcohol advertising rules from the start.
R8,500
In rand, for businesses in South Africa
Live from Friday 13 November to Thursday 31 December 2026
When it runs
Friday 6 November 2026
Last day to book
Who it is for
Licensed bottle stores and liquor retailers.
What you receive
A rules check first
Your licence trading hours, your municipality's by-laws and the alcohol industry code.
14 designed posts and 8 Status or Story frames
Each carrying 'Not for Persons Under 18' or another approved responsible message.
Facebook and Instagram adverts
For up to 5 weeks, shown only to adults aged 25 and over.
Responsible content
Range, gifting, mixers and alcohol-free choices, service and hours. No strength claims, and nobody who looks under 25.
WhatsApp opt-in and four broadcasts
Only to customers who have agreed.
Google Business Profile and in-store kit
Correct licensed hours for every holiday, and print-ready material with the under-18 statement.
A compliance checklist and results summary
For your files, and in January.
Paid separately
Advert spend, paid by you directly to Meta (we suggest R1,500 to R4,000), and printing. No paid TikTok adverts for alcohol retailers.
Payment
Half to book, half on go-live day
What to expect
A festive campaign you can stand behind, shown to adults near your store.
How to book
Book by Friday 6 November 2026.
Copy the message below, fill in the blanks and email it to the desk. You will receive the next step and a payment link for your deposit.
Send it to
lindsay@invictuscomm.com