Retold. One product, many ways to discover it.

A folk tale reaches people through countless books, films, songs and stage versions, and each version reaches people the others would miss. Retold does the same for real products.

Each episode takes one product and tells it for an audience that would not usually meet it: a cybersecurity tool told for a fashion stylist, a press release told as a story about being heard, an advertising package told through a market trader's day.

What never changes

The product's facts and price. Every episode ends on the same closing card, with what the product does, what it does not do, its price and where to get it.

The weekly rhythm

Where to watch

Episodes appear on Instagram, TikTok, Threads and YouTube under the name Brand Journal.

For brands, from January 2027

Companies will be able to have their own products retold, labelled as paid retellings. To join the waiting list, write to the desk at lindsay@invictuscomm.com.